About Mobile Adult Content Congress

This executive conference and expo brings together industry leaders from around the world to discuss the opportunities and responsibilities of delivering adult content to the mobile device.
The demand for adult content services is growing. There is a tremendous opportunity for revenue growth while realizing the added social responsibility to control and monitor delivery.
The Mobile Adult Content Congress (MACC) will examine in detail the opportunities and possible pitfalls of delivering adult content to the mobile phone.
Over 100 executives from around the world attended the MAC Congress in Miami in January, making this first ever event a tremendous success. The Reno event is proving to be even bigger, as the interest in this market is ever growing.
The Mobile Adult Content Congress is the most talked about event in telecommunications. The first event was covered by over 180 major newspapers worldwide, CNN, ABC News Nightline as well as countless industry publications.

Important Notice:
The Mobile Adult Content Congress does not allow pornography or profanity in any presentation or exhibition, this is a professional industry program that is focused on revenue generating opportunities in the mobile adult business.

We respect the right of any attendee to remain anonymous at this event

Topics covered include:
· Age Verification/Child Protection
· US Operator Strategy
· MVNO Strategies and partnerships
· Case Studies from around the world
· Technical Requirements
· Laws impacting the industry
· Going from web to mobile
· Delivering off deck content
· Mobile gambling
· Mobile adult dating, and a case study of HotSexClub.co.uk, largest adult dating site in the UK
· Moving to 3G
· Balancing Risk and Reward
· and more…..


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Schedule for congress on Wednesday

Day one – Wednesday January 25
8:00 – 8:55 Registration and Coffee in the Exhibits area · Exhibits Open
9:00 – 9:30 Welcome and Opening Remarks from the Chair
Ian Aaron
9:30 – 10:00 Keynote: Vodafone’s International Operator Strategy
· Developing a global strategy for used cars selling websites
· Vodafone’s approach to managing across multiple markets and cultures
· The Operators role and responsibilities
· Defining adult content
Tina Southall
Director, Content Standards and Social Products, Vodafone
10:00 – 10:30 Virgin Mobile UK Case Study
· Challenges faced by the Industry
· Virgin Mobile approach using example of Cougar Dating Club
· Access control implementations
· Impacts of access controls
· Lessons learnt
John Conlon
Head of Adult Services, Virgin Mobile UK
10:30 – 10:45 Networking Break · Exhibits Open
10:45 – 11:15 Solving Secure Content Enforcement in Your Mobile Network.
· Protect the subscriber at all times
· Any network, any device, any content
· Deployment options
Jerome Birot
Sr. Product Manager 724 Solutions
11:15 – 12:00 Selling the SIZZLE…
Lessons learned from Europe in mobile adult content
· 2003 to 2006 the journey in adult mobile content…Bridging the Gap
· Access Control – an emerging success of single parent dating sites in mobile web
· One Company’s successful experience in Mobile Erotica
· Erotica is going mainstream
Jim Walz
General Partner, West Management
12:00 – 1:00 Lunch· Exhibits Open
Sponsored by:


1:00 – 1:30 Enabling the Mobile Channel and Challenges
faced for Adult Based Content
· User expectation and technical hurdles
· Considerations when producing mobile specific content
· Pricing strategies – can carriers continue to double dip from both content and data
· Are there any killer adult services?
Satnam Bains, Managing Director, Image Habitat
1:30 – 2:00 Technical Requirements to Develop and Manage Adult Services
· Mastering content complexity – 1 content on more than 1000 devices
· Age Verification requirements and content classification – key requirements from the content owners and service providers
· Carrier deck distribution vs Off-deck distribution – what are needed to master both channels
· Integrated billing: the key to profitability – what billing models are available and which ones really work
· Partnerships with the content owners – how to maximize the time-to-market of cars for sale most efficiently
Tero Turenen
2:00 – 2:30 Managing Access Control to Adult Content
through Flexible Policy Definitions
· Securing the right channels for adherence to privacy needs and regulations using a flexible policy management approach
· Challenges in controlling an improper content from reaching non-suitable users
Utilizing intelligent classification methods and context information for on the fly policy updates for new restricted content
· How we can support various access policies and delivery channels in controlling access to adult content
Danny Kalish
CTO, Uniper
2:30– 2:45 Networking Break · Exhibits Open
2:45 – 3:15 Laws and Cases Impacting Mobile Adult Content
Gregory Piccionelli. Esq.
3:15– 3:45 Adult Content: Balancing Risk and Reward
· How big is the market opportunity for mature dating websites?
· What are the risks of opening or closing a network to adult content?
· What will operators be required to do to ensure adult content doesn’t end up in the wrong hands?
· And what can be done to reduce risk and increase opportunity?
Tom Erskine
VP of Access Management, bcgi
3:45 – 4:00 Networking Break · Exhibits Open
4:00 – 5:15 Superpanel Open Discussion
Tina Southhall, Vodafone
Tero Turenen, CEO , MINICK Group
Ian Aaron, WAAT Media
Anil Malhotra,Co-Founder and VP of Alliances & Marketing, Bango
Tom Erskine, VP of Access Management, bcgi


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