Schedule for congress on Wednesday

Day one – Wednesday January 25
8:00 – 8:55 Registration and Coffee in the Exhibits area · Exhibits Open
9:00 – 9:30 Welcome and Opening Remarks from the Chair
Ian Aaron
9:30 – 10:00 Keynote: Vodafone’s International Operator Strategy
· Developing a global strategy for used cars selling websites
· Vodafone’s approach to managing across multiple markets and cultures
· The Operators role and responsibilities
· Defining adult content
Tina Southall
Director, Content Standards and Social Products, Vodafone
10:00 – 10:30 Virgin Mobile UK Case Study
· Challenges faced by the Industry
· Virgin Mobile approach using example of Cougar Dating Club
· Access control implementations
· Impacts of access controls
· Lessons learnt
John Conlon
Head of Adult Services, Virgin Mobile UK
10:30 – 10:45 Networking Break · Exhibits Open
10:45 – 11:15 Solving Secure Content Enforcement in Your Mobile Network.
· Protect the subscriber at all times
· Any network, any device, any content
· Deployment options
Jerome Birot
Sr. Product Manager 724 Solutions
11:15 – 12:00 Selling the SIZZLE…
Lessons learned from Europe in mobile adult content
· 2003 to 2006 the journey in adult mobile content…Bridging the Gap
· Access Control – an emerging success of single parent dating sites in mobile web
· One Company’s successful experience in Mobile Erotica
· Erotica is going mainstream
Jim Walz
General Partner, West Management
12:00 – 1:00 Lunch· Exhibits Open
Sponsored by:

1:00 – 1:30 Enabling the Mobile Channel and Challenges
faced for Adult Based Content
· User expectation and technical hurdles
· Considerations when producing mobile specific content
· Pricing strategies – can carriers continue to double dip from both content and data
· Are there any killer adult services?
Satnam Bains, Managing Director, Image Habitat
1:30 – 2:00 Technical Requirements to Develop and Manage Adult Services
· Mastering content complexity – 1 content on more than 1000 devices
· Age Verification requirements and content classification – key requirements from the content owners and service providers
· Carrier deck distribution vs Off-deck distribution – what are needed to master both channels
· Integrated billing: the key to profitability – what billing models are available and which ones really work
· Partnerships with the content owners – how to maximize the time-to-market of cars for sale most efficiently
Tero Turenen
2:00 – 2:30 Managing Access Control to Adult Content
through Flexible Policy Definitions
· Securing the right channels for adherence to privacy needs and regulations using a flexible policy management approach
· Challenges in controlling an improper content from reaching non-suitable users
Utilizing intelligent classification methods and context information for on the fly policy updates for new restricted content
· How we can support various access policies and delivery channels in controlling access to adult content
Danny Kalish
CTO, Uniper
2:30– 2:45 Networking Break · Exhibits Open
2:45 – 3:15 Laws and Cases Impacting Mobile Adult Content
Gregory Piccionelli. Esq.
3:15– 3:45 Adult Content: Balancing Risk and Reward
· How big is the market opportunity for mature dating websites?
· What are the risks of opening or closing a network to adult content?
· What will operators be required to do to ensure adult content doesn’t end up in the wrong hands?
· And what can be done to reduce risk and increase opportunity?
Tom Erskine
VP of Access Management, bcgi
3:45 – 4:00 Networking Break · Exhibits Open
4:00 – 5:15 Superpanel Open Discussion
Tina Southhall, Vodafone
Tero Turenen, CEO , MINICK Group
Ian Aaron, WAAT Media
Anil Malhotra,Co-Founder and VP of Alliances & Marketing, Bango
Tom Erskine, VP of Access Management, bcgi


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