Welcome From the Chair

Adi Mc Abian, Managing Director

Waat Media and Twistbox Entertainment

Keynote Address:

Jay Grdina, CEO Club Jenna

Legal Developments That Directly Impact The Mobile Distribution Of Adult Content
This session will feature noted adult industry attorney Greg Piccionelli. Greg will give his extensive expertise on the current legal landscape of the mobile adult market including recent 2257 rulings, intellectual property rights and transactional and regulatory matters relating to the distribution of content.

Gregory Piccionelli, Esq. Co-founder, Piccionelli & Sarno

International Operator Strategy And Partnerships

This session will define Mobile Adult Content, provide an International market overview and discuss the challenges and opportunities faced by operators launching MAC including Age Verification Mechanisms. Case Studies presented will include a review of the launch of MAC on 3 Australia and also the international roll-out of Club Jenna on 3 mobile. Successful distribution and partnership strategies for content owners and others in the value chain, additional revenue opportunities and channels and a predictions for the next steps for Mobile Adult Content will also be explored.

Dan Rosen, CEO and Founder, Nomad Networx

Lunch/Networking

How To Minimize The Technical Hurdles To Get Adult Content Distributed By International Carriers
This session will cover what is required technically to distribute adult content to the mass market. We'll examine the Value Chain and associated complications to the business model, and to the distribution volumes as well as content management and how to manage the content to make most efficient role-play between Publisher / Content Creator / Aggregator / Carrier / etc.

How to manage the Age Verification System for optimized revenue and which techical solutions/applications work best for massive volumes; and associated Tarif Classes for the users.

Tero Turunen CEO MINICK Group

Protect Yourself
In this session we'll discuss licensing and intellectual properties as they apply to mobile content distribution. With content theft always being a concern, also covered will be some important proactive steps in legally securing your content.

Eric Bernstein, Esq. Partner Eric M. Bernstein & Associates, L.L.C.

FEATURE SESSION:

Panel: May I See Your I.D.? Consistent Mobile Age Verification for Content Providers

More and more consumers are using their considerable purchasing power on mobile content. A carrier-agnostic age verification service can help brands and content providers alike cater to the entire age spectrum.

Several North American mobile operators have announced or launched parental controls with content blocking during 2007, and more companies are expected to follow suit in 2008.  Each operator has unique procedures and rules for setting parental and/or age-specific controls for their subscribers, and there are many carrier-specific requirements placed upon brands and content providers that want to launch mobile marketing initiatives, adding costs and creating confusion among consumers, brands, and content providers. 

This panel of experts will discuss a variety of age verification methods and show real world examples of what works effectively and what doesn't

John Ticer, V.P. Product Marketing NeuStar

George "Chip" Tsantes Executive VP and Chief Technology Officer Intersections Inc.

Adi Mc Abian, Managing Director of Waat Media and Twistbox Entertainment

Monetizing The Global Market for Adult Content While Meeting Operator Requirements
The market for adult content is world-wide but what's the best way to capitalize on this so you can charge people for content no matter where they are in the world? Not all mobile operators allow adult content to be charged to the subscriber's bill so credit card is the ideal alternative. This presentation looks at the best ways of collecting payment and maximizing your earning potential.

Search marketing and advertising have become popular ways of driving users to adult content. When users browse in from search and advertising, you need to be able to collect payment when users browse in from search and advertising. It's expensive to buy adult search traffic so it's important to keep users coming back for more by providing repeat customers with special offers. Above all, you need to meet operator requirements for adult content.

Marc Saulino, Business Development Director, Bango

Mobile Commerce Platform - Options and Alternatives

Consumers want to browse, shop and buy from their phones. However the form factor mismatch between current web content and device screens have left users still hungry for an experience that delivers the type of instant access and gratification that they have become accustomed to from their PC.

In this session we will examine the question - What does a user experience need to be a mobile phone? and explore the different alternatives.

· Are WAP sites sufficient for mobile commerce?
· Are on-device portals/rich clients the way to go?
· What investment will be required to build a storefront?

Stephen Slezak Marketing Director Digby

Increasing Operator Revenues by Managing Targeted Access Policies to Restricted Content

As mobile content usage surge and mobile operator’s responsibility to a secure and targeted user experience is increasing, some unique measurements need to be taken to ensure adherence to content regulations and user privacy needs. Using a holistic approach via the use of parallelism of policy management concepts, Content Filtering systems achieve the ultimate balance between the will to increase revenues whilst protecting the religious and civil rights of the consumers.

The presentation will show how an operator can adhere to privacy needs and regulations using a flexible policy management across any required channel, Utilize intelligent classification methods and accumulated context information for applying real-time access polices on restricted content,
manage the challenging task of defending non-suitable users from receiving improper content andsupport a variety of access policies to any segment and customer niche over multiple delivery channels

Mel Weiss, Director of Pre-Sales Unipier

SuperSession: Open Discussion On All Things Mobile Adult
A cross section panel of experts will be available for an open audience discussion on all things mobile adult. This is the opportunity for you do get all your questions answered and share your thoughts.

Gregory Piccionelli, Esq. Co-founder, Piccionelli & Sarno

Eric Bernstein, Esq. Partner Eric M. Bernstein & Associates, L.L.C.

Ofer Zur VP Sales and Business Development and Co-Founder, Mobival

Adam Kerr V.P. North America -Bango

Dan Rosen Director Nomad Networx

Networking Cocktail Reception

Day 2: Wednesday January 30th

Branded Adult Content vs. Generic Adult Content

This presentation investigates the perceived value of the adult brand. Top brands often demand a premium revenue share, sometimes even high minimum guarantees, arguing that customers are more likely to purchase a brand, and therefore generate more revenue for the mobile operator. But is this true or just wishful thinking? Based on real data generated through a range of leading mobile operators, we will discuss whether it is preferable to offer customers branded content or generic content that is cleverly packaged. We will also discuss the whether made-for-mobile content is worth the investment as well as the way content should be positioned and presented to customers. Finally, we will investigate whether the content is dependent on the type of distribution channel and the promotional tools that are used.

Jonathan Sheoham, Chief Marketing Officer - Yaiimuno

Erotic Gaming And Mobile Gambling
As the federal government continues to over regulate aspects of the adult industry those who wish to enter into the avenue of developing and marketing erotic games and gambling need to be aware of the legal issues / pitfalls facing them.

Eric Bernstein, Esq. Partner Eric M. Bernstein & Associates, L.L.C

Demographic Influences On Mobile Web Usage
The demographic profile of consumers is a major factor in how the mobile-web is used to access mature content. This means that user behavior is not one-size fits all in the mobile content world, and mature content providers must reach consumers through a wide set of techniques.  This includes reaching consumers through multiple mobile channels, while integrating the fixed-online web experience, the offline experience, and the mobile-web experience

Chuck Sacco CEO, PhindMe

Get Noticed: Getting The Media To Take You Seriously

Now get ready for a ride!! one of the top PR minds in the industry will teach you the tricks of the trade..How to get the media to listen to you, report on you, and cover you with positive results from. How to contact the media, what media you should be talking to, how to write the perfect pitch, when and how to follow-up , how to learn what the reporter is covering before they cover it (assuring you get in) ,overviews on how to arrange a media tour and how to get the editors to give you 30 minutes.

Peter is an expert guest on many national T.V. Shows.

Peter Shankman- CEO, The Geek Factory

Adult Mobile TV Services:
This session will focus on successful business models for adult mobile TV services from around the world. We will study cases from operators in Europe and the US and examine content management systems and how to design for the shorter viewing habits of the mobile user.

Ofer Zur VP Sales and Business Development and Co-Founder, Mobival

Lunch/Networking

In the Middle of the Conversation - Anonymous Calling & Texting: The Why, The How & The Money
Gartner Group reported 1.9 trillion text messages sent in 2007, and estimates 2.3 trillion text messages will be sent in 2008.

This session will address this new asset for publishers, advertisers and service providers: people's conversations, their desire to socialize on their handheld device, and their preference for privacy and management options. Learn how to access these mobile conversations, both technically and commercially, and why you should care. Case studies will discuss how Adult Friend Finder and Match.com are getting in the middle of conversations.

Michael Cerda Co-Founder and CEO, Jangl

Leveraging Mobile Assets To Their Fullest
Today there is a flurry of solutions that claim to provide content providers the ability to "mobilize" their offerings, yet challenges remain for Adult oriented providers. Many of these solutions may result in mobile based content solutions while carrying the high costs that System Integrators typically have been known for. This leaves content providers running on very small margins that can be upside down at any point in time, while competing with many other internet based solutions. Screen size and Network Speeds have finally offered valid solutions that can compete on a performance basis.
These issues point to the real need for plug-ins that provide secure, effective means to leverage all that a mobile network has to provide. Larger pipes, faster speeds, better screens, all point to the ability to leverage mobile network assets such as location and presence allowing new, innovative services to the consumers never possible before. By allowing plug-ins through Web Service based solutions, carriers are now in a position to allow Third Party Service Providers to plug in to their network through IP based solutions.

Myles A. Naughton President, MN & Associates

Opportunities With the iPhone

The rush to capitalize on IPhone adult content is on. This session will cover the opportunities with the iPhone including design and marketing

Next Generation Distribution Channels

Whats on the horizon for electronic distribution of content?

Close Of Conference